DEFINING YOUR BRAND

A brand is a proprietary classification that is assigned to creatives for identification and organization. Each brand is associated with an ID, URL, and relevant content categories that define the offerings and services provided by the company. Ensuring accurate branding is crucial for maintaining the integrity of a platform. This consistency guarantees that the content is correctly categorized and aligns with the standards and expectations of the users.

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Brand Creation and Association

When a creative is submitted for review, it is linked to a specific brand name and URL. During the creative audit process, if the brand already exists within the system, the creative will automatically be associated with the relevant URL and its corresponding brand content category. However, if the brand is not recognized within the existing system, the creative will be linked to the most comparable brand based on its content and associated landing page.

Brand Content Categories

Each brand is categorized into a content category that best reflects the products or services offered. These content categories help ensure that creatives are accurately classified and aligned with the intended audience. Below is a detailed list of brand content categories and their descriptions:

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Adoption and Foster Care

This category includes brands related to adoption and foster care services.

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Airlines

This category includes brands representing air travel services.

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Alcoholic Beverages and References

Brands in this category primarily deal with the sale, distribution, or promotion of alcoholic beverages or related accessories. It applies to:

• Bars and cocktail lounges

• Beer and wine companies

• Liquor stores

• Alcohol-related events and festivals

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Apparel

This category includes brands selling clothing and footwear, including:

• Clothing stores and labels

• Eyewear

• Hats, belts, and accessories

• Shoe stores

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Automotive and Vehicles

Brands in this category cover vehicle-related services, including:

• Car dealerships

• Mechanics

• Motorized boats and recreational vehicles

• Motorcycle gear and accessories

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Computers and Electronics

This category includes brands selling electronics and related products such as:

• Appliance stores

• Computer parts and accessories

• Electronics repair services

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Consumer Loans

This category includes brands offering short-term loans, such as payday loans or cash advances.

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Cosmetic Procedures

Brands offering cosmetic surgery and related procedures, such as:

• Plastic surgery

• Liposuction

• Teeth whitening

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Cosmetics and Hygiene

This category covers brands offering non-prescription personal care products, including:

• Makeup and beauty products

• Perfume brands

• Personal hygiene products

• Specialty cosmetic stores

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Dating

Brands that provide online or offline dating and matchmaking services.

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Deals and Coupons

This category includes brands offering discount sites, coupons, and special offers.

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Education

Brands related to educational institutions and organizations.

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Employment

This category covers job search services and employment management.

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Family and Parenting

Brands that offer services or advice related to families and child-rearing.

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Family Planning

This category includes brands providing services in reproductive and fertility health care.

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Financial

Brands offering banking, investment, and long-term loan services.

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Financial: Forex

This category is specific to Forex trade, including:

• Binary trading

• Foreign exchange markets

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Firearms and Weapons

Brands offering weapons, ammunition, and firearm services, such as:

• Gun stores

• Firing ranges

• Gun education and licensing

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Fitness and Health

This category includes brands promoting fitness and health services, including:

• Gyms and personal training services

• Dieticians and health consultants

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Flowers and Gifts

Brands offering gifts, floral arrangements, and related products.

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Food and Drink

This category includes brands selling food and beverages, including:

• Restaurants and catering services

• Food companies and grocery stores

• Non-alcoholic beverages

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Food and Drink: Restaurants/Delivery Services

Brands in this category focus on restaurants and food delivery services.

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Gambling Categories

The gambling-related categories cover a variety of gambling services, including:

• Casinos

• Online gambling

• Lottery services (both government-run and non-government run)

• Sports betting and other gambling services

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Government

This category includes brands representing local or national government bodies, including:

• Election and registration services

• Government forms and services

• Political offices and candidates

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Healthcare

This category includes brands offering health-related products and services, including:

• Medical devices

• At-home medical products

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Home and Decor

Brands in this category sell products and services related to home improvement, including:

• Contractors

• Furniture and home decoration

• Flooring and interior design services

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Horoscopes and Astrology

This category includes brands offering horoscope and astrology services, including psychic or tarot readings.

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Hospitals and Healthcare Facilities

This category includes physical locations that provide healthcare, such as hospitals, clinics, and urgent care centers.

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Hotels

Brands representing hotels, motels, and extended stay accommodations.

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Insurance

This category includes brands offering insurance services.

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Internet Properties

Brands offering web-based services, such as domain registration, file sharing, and online content.

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Jewelry

This category includes brands selling or maintaining jewelry and accessories, including watches, sunglasses, and purses.

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Legal

Brands offering legal services, such as law firms and legal advisors.

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Miscellaneous Other

This category includes brands that do not fit into any of the other established categories.

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Mobile App Downloads

Brands offering mobile applications and downloads for devices like phones and tablets.

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Movies

This category includes brands related to film and movie services, including:

• Film studios and production companies

• Movie theaters

• Movie rental services

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Music

Brands related to the music industry, including:

• Musicians and bands

• Music stores

• Record labels

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News

Brands that provide news-related content, including online news sites, aggregators, and TV news.

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Non-Profit

This category includes brands representing charity organizations and non-profit entities.

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Office Supplies

Brands selling products for office environments, including furniture, supplies, and equipment.

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Online Advertising Agencies

This category covers online advertising and marketing services.

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Online Games

Brands offering browser-based or online video games.

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Pets

Brands that sell products and services for pets and pet owners, including pet adoption, veterinary services, and pet supplies.

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Pharmaceuticals and Supplements

This category includes brands offering prescription medications, over-the-counter drugs, and supplements.

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Premium Services

This category includes high-end services, such as:

• Architects and contractors

• Event planning

• Solar and alternative power solutions

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Print and Publications

Brands related to newspapers, magazines, and other publications.

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Quizzes and Surveys

Brands offering questionnaires and survey services.

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Real Estate

This category includes brands related to property sales, rentals, and management.

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Religion

Brands related to religious or faith-based organizations.

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Retail

Brands that sell a variety of products across multiple categories, including bookstores, department stores, and online shopping platforms.

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Ringtones and Mobile Subscriptions

This category includes brands offering downloadable ringtones and mobile subscription services.

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Software and Web Apps

Brands offering software or web applications, including SaaS (Software as a Service).

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Sporting Goods

Brands that sell sporting and recreational goods.

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Sports and Events

This category covers brands promoting public events, including concerts, festivals, and sports events.

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Sweepstakes

Brands that offer sweepstakes and associated entry services.

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Tax Preparation and Accounting Services

Brands offering tax preparation, accounting, and bookkeeping services.

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Telecommunications

Brands providing telecommunication services, such as cable, satellite, and mobile phone services.

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Television

This category includes brands related to television shows and networks.

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Ticket Resellers

Brands that sell or resell tickets for various events.

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Toolbars

Brands that offer toolbars or browser extensions.

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Toys and Games

Brands selling toys, games, and related products.

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Travel Destinations

This category includes brands representing tourist destinations and related activities.

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Travel Services

Brands offering travel arrangements, such as flights, car rentals, and hotel bookings.

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Video Games

Brands that sell console or computer-based video games.

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Weather

Brands offering meteorological information and services.

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Weight Loss

Brands offering products and services related to dieting and weight loss.

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Each brand and its associated content category ensure proper targeting, consistency, and relevance for users interacting with the creative content.