DIGITAL OUT OF HOME - DOOH

DOOH - The Basics:

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Digital out-of-home (DOOH) advertising is the tech-savvy counterpart of traditional outdoor media. Think beyond Times Square billboards – we're talking about hundreds of thousands of outdoor ad opportunities that can be made in real-time, with the same targeting abilities as other digital channels. 

DOOH campaigns inform, entertain, attract — and they can change the course of someone’s afternoon. In this blog, we are introducing you to the world of DOOH, exploring where to use it, how to make it matter and what’s trending in the industry. 

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Out-of-home (OOH) advertising has traditionally relied on static images like posters and printed vinyl. However, the introduction of digital out-of-home (DOOH) has ushered in a new era for this advertising channel. 

The dynamic nature of digital screens, combined with programmatic targeting, has opened the door for more creativity, visibility and opportunities for brands to connect with consumers. 

While traditional OOH still holds its ground for impactful, brand boosting campaigns, DOOH takes the lead when it comes to delivering more targeted and measurable results. The winning strategy? Combining the consistent messaging of traditional OOH with the flexibility and immersive experience provided by DOOH.

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Place Based Media:

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Become a seamless part of your consumer's day by placing your brand where they naturally go without it feeling distracting. This is where place-based media comes in. Within your campaign strategy, it acts as your brand’s storyteller, crafting messages tailored to specific locations when and where it’s relevant. Let your brand's story unfold in the most captivating way possible, painting moments that linger and resonate with your audience long after they've walked away.  

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                                                               Place-based locations include: 

                                                                           Office buildings

                                                                                   Malls

                                                                              Gas stations

                                                                                  Gyms

                                                                              Restaurants

                                                                                   Bars

                                                                              Universities

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Our Approach: 3 Core Elements for Quality

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When it comes to ad investments, confidence is priceless. With countless screens out in the world, finding the perfect match for your brand can be tricky. That's where our key partnerships come in, like Vistar with Vistar Verify – ensuring your brand is displayed on premium, high-quality screens. 

We focus on three core elements:

• Environment: The quality of the location and audience prioritizes cleanliness, brand safety, and reaching a desirable audience.

• Presentation: The screen is well-designed and placed in visible locations. 

• Signals: Checks the reliability of data, including up-to-date impression data and precise operational details.

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