Native Creative Guidelines & Specs

Native Creative Formats and Benefits

Native creatives are designed to blend seamlessly with the content on a platform, maximizing ad performance and providing a better user experience. They match the form, feel, and function of the platform, allowing advertisers to integrate ads naturally into their websites and mobile apps.

Unlike traditional HTML or JavaScript creatives, native ads come in various formats, offering flexibility for advertisers. Below are the types of native creatives available:

Native Creative Formats

Video: Increases awareness through video content that mirrors the surrounding webpage’s design. Video creatives are highly engaging and can showcase your product or message effectively.
Audio: Similar to video, audio creatives provide awareness through sound while matching the surrounding content, making them an ideal format for ads that need to deliver an auditory message without disrupting the user’s experience.
Banner: A standard ad format that integrates with the page’s design, blending in naturally with other content.
Branded Content: This format displays like full editorial content, providing a more immersive, non-disruptive advertising experience that blends in with the surrounding content.
Recommendation: These ads appear alongside editorial content, creators, and paid content, providing personalized suggestions based on user behavior or preferences.
In-Feed: Serving within the site’s feed, this format offers high-quality inventory that tends to yield better performance for both advertisers and publishers. Examples include promoted posts on social media platforms like Facebook and Twitter.
Carousel: This format combines multiple images or videos in one ad unit, allowing advertisers to showcase several products or tell a more dynamic story.
App Install: Designed to drive mobile app installs or re-engagement, this format encourages users to download or open an app directly from the ad.

Benefits of Native Creatives

Simplicity: Advertisers submit creative assets (such as titles and images) once, eliminating the need to create separate creatives for different devices or screen resolutions.
High Performance: Native creatives typically lead to lower Cost Per Acquisition (CPA), which makes them a more cost-effective advertising option. Additionally, they are known to drive higher revenue for publishers due to their seamless integration with the website’s content.
Control: Publishers maintain control over the user experience, ensuring the ads blend well with their site’s design and offer a less intrusive user experience.

Native Creative Specifications: Standard & Custom Data

When configuring native creatives, both standard and custom data and image specifications can be set, allowing for a highly tailored creative experience.

Standard Data Specifications

Title: The title that will appear with the native creative.
Body Text: A short description that provides details about the native creative.
Sponsored By: The brand name associated with the native creative.
Call-to-action: Encourages users to take action (e.g., signing up for a mailing list).
Display URL: The public URL visible to users when the creative appears.
Price: The price of the product or app, with the appropriate localized currency symbol.
Sale Price: Sale price used to indicate a discount compared to the regular price.
Rating: The rating of the product or service (e.g., 0-5 stars).
Likes: The number of social ratings or “likes” for the product.
Downloads: The number of downloads/installs for the product or app.
Phone: The phone number displayed to users, formatted by locality.
Address: The address visible to users, formatted by locality.
Additional Description: A detailed version of the native creative’s body text.
Video: Associated video that will appear with the native creative.

Standard Image Specifications

Image: The primary image displayed when the native creative appears.
Icon: The primary icon displayed with the native creative.

Custom Data Specifications

Title 1-5: Additional titles that will appear with the native creative.
Body 1-5: Additional body text that will appear with the native creative.
Call-to-action 1-5: Additional calls to action that encourage the user to take action after viewing the creative.
Social URL 1-5: URLs that link to corresponding social media platforms.
Display URL 1-5: Additional public URLs that may automatically redirect users to a landing page.

Custom Image Specifications

Image 1-5: Additional images that will appear with the native creative.
Icon 1-5: Additional icons that will appear with the native creative.
Social Icon 1-5: Corresponding social media icons that will appear with the native creative.

By using native creatives across various formats, advertisers can enhance their reach and engagement while ensuring ads are non-intrusive and relevant to the user. Native advertising offers flexibility, high performance, and a controlled experience for both advertisers and publishers.